Lego Enters the Gaming Arena: Launching an Internal Development Studio for Future Adventures

The world of Lego has long been synonymous with creativity and innovation, and now the company is branching out into video game development. While numerous Lego video games currently populate the market, most of these titles have been produced by external developers such as TT Games and Visual Concepts. However, Lego aims to take a significant step forward by establishing its own internal game development studio.

This ambition has been confirmed by CEO Niels Christiansen during an interview with a prominent media outlet. He mentioned that the company is actively in the process of developing this new studio and has significantly increased its investment into software developers. Niels emphasized a proactive approach towards funding future projects, suggesting a preference for over-investment. This strategy reflects the advantages of being a family-owned entity with a long-term vision.

The specific goals Lego aims to accomplish with its new studio remain somewhat ambiguous. It's still uncertain whether the company will maintain its collaborations with existing third-party studios once its internal operations are fully running. However, it is likely that Lego's foray into the gaming industry is motivated by ambitions for financial growth, especially as it continues to enhance its annual revenue. Recent reports indicate that the company's revenue surged by 13%, reaching DKK 74.3 billion in its latest financial update.